Marketing

Buyers don’t respond to listings. They respond to stories.

Most real estate marketing is designed to check boxes - photos, a video, a few captions, and the hope that enough eyeballs turn into offers. That approach creates activity, but it rarely creates urgency. I take a different approach. I focus on how a home lives, how the neighborhood feels, and how the surrounding city supports the lifestyle someone is buying into - especially in Austin, where lifestyle is often the deciding factor. When the right buyer sees themselves in the story, the decision happens naturally.

Marketing isn’t about exposure alone. It’s about positioning.

Rather than centering marketing around the agent, I put the home, the setting, and the lifestyle at the center. That often means showing:

• How the home flows day to day
• How outdoor spaces are actually used
• How the neighborhood functions for families, work, and downtime
• How the surrounding area fits into the broader Austin lifestyle

The goal is simple: make someone feel like they already belong there.

This approach takes significantly more time and intention than traditional listing marketing, which is why most agents don’t do it. But it consistently leads to stronger engagement, better-qualified buyers, and cleaner negotiations.

Not every home needs this level of marketing - and I won’t pretend otherwise. I’m selective about the listings I take because this approach only works when the story is real and the strategy makes sense. When it does, the result isn’t just interest - it’s demand.

If you believe your home deserves more than a template, this is where we’ll align.